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How the Pandemic Transformed Drinking Culture

[ad_1] Once upon a time, in a distant land far, far away, the alcohol industry faced a branding crisis and pivoted towards more ‘wellness’ and ‘self care’ messaging. Canned cocktails with 5% alcohol, CBD-infused beers, and alcoholic seltzer flooded the market and ‘mocktails’ started appearing on bar menus. And then, the novel coronavirus became a …